Edvice

What it was

Edvice was an EdTech company I spun out of the analytics firm devtodev at the end of 2021 and then led as Chief Product Officer. The mandate was clear-cut: go from post-investment starting line to a revenue-generating business.

What I did

• Product and business strategy. Architected the product vision, the business model, and the go-to-market strategy. Recruited and led the product, QA, and customer success teams.
• B2B product delivery. Secured and delivered a specialised educational program for Xsolla's accelerator. That first B2B contract validated product-market fit for the program format and led to a follow-on.
• Crisis management. When the war in Ukraine started, I relocated key employees and rebuilt the business plan from scratch. The company kept operating and kept shipping through that period — the only goal that actually mattered at the time.

Status

January 2022 – February 2023. Closed chapter; the playbook for the accelerator format carried forward.